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Claus Wunsch, Gründer von Essen in Salzburg

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1 min readInstagram

How to ignite a passion for cooking in young people

Didi Maier shares why letting children create a mess in the kitchen is part of the process.

by esseninsalzburg
How to ignite a passion for cooking in young people

I met Didi Maier at the Gastmesse and asked him how to get young people interested in professional cooking when they have no background in it. He explained that many kids today watch cooking videos on social media and want to replicate what they see. If the kitchen looks like a disaster zone afterward, so be it—he sees it as the starting point for their enthusiasm.

My takeaway from this conversation is that we adults have a responsibility. We need to set aside time, cook together, and allow the younger ones to experiment. Without hands-on experience, it is impossible to build a real connection to food. It is about encouraging the process rather than demanding perfection.

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Author: Claus Wunsch

Published on 7 November 2026All information without guarantee!